Outreach pipeline
Creator & BD outreach for Skin Laundry — benchmarked against its industry, then sent → replies → positive → deals.
Reply rate vs industry benchmark
Where Skin Laundry's reply rate sits against its Skincare & Beauty peers — the gap is where the improvement is
Skin Laundry — blended
4.6%▼ -0.1 pts below benchmark
Skincare & Beauty benchmark
4.7%
Beverage
4.4%
Supplements
5.1%
Skincare & Beauty· yours
4.7%
Telehealth
3.9%
Education / Info products
5.8%
Food & Wellness
5.3%
Benchmarks from the Instantly outreach dataset (Eduardo’s dashboard concept). Sample data — the gap to the category line is where a strategist looks first for areas to improve.
Outreach funnel
All campaigns combined — cumulative
Sent
2,040
Replies
94
4.6% →
Positive
34
36.2% →
Deals
11
32.4% →
Reply rate 4.6% · positive rate 36.2% · close rate 32.4%
Campaigns
Campaign-level outreach performance — reply rate flagged against the category benchmark
| Campaign | Status | Sent | Replies | Reply rate | Positive | Deals |
|---|---|---|---|---|---|---|
| SL Beauty creators — LA/NYC | Active | 1,150 | 55 | 4.8%above bench | 20 | 6 |
| SL Clean-beauty angle (May) | Completed | 890 | 39 | 4.4%below bench | 14 | 5 |
Counts are per-campaign cumulative since launch. Sample data — the live version reads campaign + reply data from Instantly.