DTC · Paid social · Week of Jun 22–28, 2026
Acquisition (100M Book Bundle)
Education / Info products · ZeroTo1 creative performance, week over week.
View the client-facing weekly report →Needs attention
This weekWatch: Blended ROAS down 12.0% WoW — creative refresh queuedWatch: CAC up 13.6% WoW to $25.28 — expected while scaling spendWatch: CPM up 3.1% WoW — watch creative fatigue
ZeroTo1 creative — this week
Blended across all live ZeroTo1 creatives this week
Break down on Ads deep dive →Source: Windsor / Meta — sample
Spend
$31.0K
vs prior week+13.6% — improved
Blended ROAS
4.15x
vs prior week-12.0% — worsened
Bundle + order-bump value, modeled
CAC
$25.28
vs prior week+13.6% — worsened
CPM
$10.64
vs prior week+3.1% — worsened
CPC
$0.45
cost per click
CTR
2.37%
vs prior week-5.7% — worsened
Bundle purchases
1,226
vs prior week-0.0% — worsened
Attributed revenue
$129K
spend × blended ROAS
ZeroTo1 % of account spend
35.2%
vs prior week+5.7% — improved
share of total ad spend
Spend & ROAS — last 8 weeks
Weekly ZeroTo1 spend (bars) and blended ROAS (line)
Spend Blended ROAS
Share of account spend
Isolated via the “ZT1” ad-name tag + creator social handle (the standardized identifier)
Compare ZeroTo1 vs account →Source: Windsor / Meta — sample
$31.0K ZeroTo1 creative (35.2%)$57.0K rest of account
Organic content performance
Awaiting Refunnel integrationOrganic performance for posted creator content will appear here once the Refunnel integration is wired. Nothing is estimated in the meantime.