Content activation
Deals, deliverables and content pipeline for Acquisition (100M Book Bundle) — mirrors the AirTable CRM.
Bundle push — Q3 scale-up
Active campaign — budget & staffing
Budget
$28,000
Committed
$14,300
creator fees agreed
Spent to date
$13,000
fees for delivered content
Creators
5 of 8
contracted vs needed
$13,000 spent of $28,000 budget (46.4%)
Content ROI
Return on creator spend — attributed revenue from this content vs the fees we pay for it
Rev per $1 fees (wk)
9.90x
weekly attributed rev ÷ live-content fees
Attributed revenue
$129K
this week · ZeroTo1 creative
Creator fees (live)
$13,000
fees for delivered content
A directional efficiency read: this week’s attributed ad revenue from the ZeroTo1 creative these creators produced, per dollar of creator fees on live content. Revenue is a weekly rate, fees are cumulative — modeled sample figure.
Deliverables
Agreed in deals → in progress → completed
17 completed2 in progress2 not started
1
In production
1
Script received
0
Revision requested
0
Client review
0
Completed
17
Live
Deals
Stage rollup — 15 deals signed to date across outreach campaigns
Contracted — not started 10Active 2Completed 3
Payments auto-create when a deal completes — 3 created, 2 awaiting invoice.
Invoice-gatedNothing pays out until we’ve received the creator’s invoice; the 2.9% PayPal processing fee (~$377 on live-content payouts) is applied automatically.
Past campaigns
Closed-out budgets
| Campaign | Budget | Spent | Utilization |
|---|---|---|---|
| Launch sprint | $22,000 | $21,500 | 97.7% |
Statuses mirror the AirTable content table (production → script → revision → client review → completed → live). Deliverable counts are derived from the same sample deal data used on the Creators screen, so the two always agree.