Ads deep dive

ZeroTo1 creative isolated from the rest of the account, then read the Motion way — CTR, ROAS, CPM, CPC, spend — with week-over-week trend and a scale / iterate / kill call.

Matched by ZT1 tag + @handle

Source: Windsor / Meta — sample

Account mapping pending — Offer may run from a separate ad account (100M Book Bundle) — account mapping to confirm.

Share of account spend

ZeroTo1-tagged creative as a share of total account ad spend this week — the bird's-eye compare

35.2%+5.7% WoW

$31.0K ZeroTo1 creative$57.0K rest of account

ZeroTo1 vs rest of account

Same account, same week — ZeroTo1-tagged creative against everything else the account runs

Matched num / denom

CPM

ZeroTo1 19% cheaper

ZeroTo1

$10.64

Rest of account

$13.10

CPC

ZeroTo1 43% cheaper

ZeroTo1

$0.45

Rest of account

$0.79

CTR

ZeroTo1 44% higher

ZeroTo1

2.37%

Rest of account

1.65%

Blended ROASi

ZeroTo1 124% higher

ZeroTo1

4.15x

Rest of account

1.85x

CAC (Bundle purchases)

ZeroTo1 55% cheaper

ZeroTo1

$25.28

Rest of account

$56.71

Matched numerators and denominators: every comparison is ZeroTo1-tagged creative vs the rest of the same ad account, same week. Sample data.