Outreach pipeline
Creator & BD outreach for Acquisition (100M Book Bundle) — benchmarked against its industry, then sent → replies → positive → deals.
Reply rate vs industry benchmark
Where Acquisition (100M Book Bundle)'s reply rate sits against its Education / Info products peers — the gap is where the improvement is
Acquisition (100M Book Bundle) — blended
5.9%▲ +0.1 pts above benchmark
Education / Info products benchmark
5.8%
Beverage
4.4%
Supplements
5.1%
Skincare & Beauty
4.7%
Telehealth
3.9%
Education / Info products· yours
5.8%
Food & Wellness
5.3%
Benchmarks from the Instantly outreach dataset (Eduardo’s dashboard concept). Sample data — the gap to the category line is where a strategist looks first for areas to improve.
Outreach funnel
All campaigns combined — cumulative
Sent
2,460
Replies
145
5.9% →
Positive
59
40.7% →
Deals
15
25.4% →
Reply rate 5.9% · positive rate 40.7% · close rate 25.4%
Campaigns
Campaign-level outreach performance — reply rate flagged against the category benchmark
| Campaign | Status | Sent | Replies | Reply rate | Positive | Deals |
|---|---|---|---|---|---|---|
| ACQ Founder-creators — Q2 | Active | 1,340 | 82 | 6.1%above bench | 34 | 8 |
| ACQ Business-book angle (May) | Completed | 1,120 | 63 | 5.6%below bench | 25 | 7 |
Counts are per-campaign cumulative since launch. Sample data — the live version reads campaign + reply data from Instantly.