Demo — sample dataDesign demo · Week of Jun 22–28, 2026
DTC Client Dashboard
A design mockup of the new direct-to-consumer reporting dashboard — a mirror of the TikTok Shop dashboard, restructured for the paid-social side. Every number on this site is sample data, shaped to be internally consistent so the screens read like the real thing.
Liquid Death
Beverage
Spend
$46.0K
ROAS
1.51x
ZT1 share
22.1%
Sovereign Silver
Supplements
Spend
$21.0K
ROAS
1.58x
ZT1 share
36.2%
Skin Laundry
Skincare / Clinics
Spend
$19.0K
ROAS
1.87x
ZT1 share
25.7%
Found
Telehealth — weight care
Spend
$57.0K
ROAS
2.15x
ZT1 share
21.8%
For Wellness
Functional wellness
Spend
$16.0K
ROAS
1.55x
ZT1 share
41.0%
Acquisition (100M Book Bundle)
Education / Info products
Spend
$31.0K
ROAS
4.15x
ZT1 share
35.2%
What's inside
- Overviewwould pull from Windsor + AirTable
- Outreach pipelinewould pull from Instantly
- Content activationwould pull from AirTable
- Creatorswould pull from AirTable + Windsor
- Ads deep divewould pull from Windsor (Meta)
- Executive rollupall clients × KPIs — Monday standup
- Weekly reportclient-facing snapshot — no internal economics
Sources map to the plan from the 07-01 kickoff: AirTable (CRM & content pipeline), Windsor (Meta ad performance), Instantly (creator/BD outreach), Refunnel (organic — not wired yet, shown as an honest placeholder).