DTC · Paid social · Week of Jun 22–28, 2026
For Wellness
Functional wellness · ZeroTo1 creative performance, week over week.
View the client-facing weekly report →Strong week
This weekGood: Blended ROAS up 6.1% WoW to 1.55xGood: CAC improved 5.8% WoW to $36.13Note: Ad-account verification pending — confirming with Preston whether For Wellness runs multiple ad accounts.
ZeroTo1 creative — this week
Blended across all live ZeroTo1 creatives this week
Break down on Ads deep dive →Source: Windsor / Meta — sample
Spend
$16.0K
vs prior week+4.2% — improved
Blended ROAS
1.55x
vs prior week+6.1% — improved
CAC
$36.13
vs prior week-5.8% — improved
CPM
$14.02
vs prior week-3.8% — improved
CPC
$0.79
cost per click
CTR
1.78%
vs prior week+2.0% — improved
Purchases
443
vs prior week+10.5% — improved
Attributed revenue
$24.8K
spend × blended ROAS
ZeroTo1 % of account spend
41.0%
vs prior week-1.0% — worsened
share of total ad spend
Spend & ROAS — last 8 weeks
Weekly ZeroTo1 spend (bars) and blended ROAS (line)
Spend Blended ROAS
Share of account spend
Isolated via the “ZT1” ad-name tag + creator social handle (the standardized identifier)
Compare ZeroTo1 vs account →Source: Windsor / Meta — sample
$16.0K ZeroTo1 creative (41.0%)$23.0K rest of account
Organic content performance
Awaiting Refunnel integrationOrganic performance for posted creator content will appear here once the Refunnel integration is wired. Nothing is estimated in the meantime.