Content activation
Deals, deliverables and content pipeline for For Wellness — mirrors the AirTable CRM.
Performance honey — summer
Active campaign — budget & staffing
Budget
$9,500
Committed
$7,250
creator fees agreed
Spent to date
$6,000
fees for delivered content
Creators
4 of 5
contracted vs needed
$6,000 spent of $9,500 budget (63.2%)
Content ROI
Return on creator spend — attributed revenue from this content vs the fees we pay for it
Rev per $1 fees (wk)
4.13x
weekly attributed rev ÷ live-content fees
Attributed revenue
$24.8K
this week · ZeroTo1 creative
Creator fees (live)
$6,000
fees for delivered content
A directional efficiency read: this week’s attributed ad revenue from the ZeroTo1 creative these creators produced, per dollar of creator fees on live content. Revenue is a weekly rate, fees are cumulative — modeled sample figure.
Deliverables
Agreed in deals → in progress → completed
10 completed2 in progress1 not started
1
In production
1
Script received
0
Revision requested
0
Client review
0
Completed
10
Live
Deals
Stage rollup — 9 deals signed to date across outreach campaigns
Contracted — not started 5Active 2Completed 2
Payments auto-create when a deal completes — 2 created, 1 awaiting invoice.
Invoice-gatedNothing pays out until we’ve received the creator’s invoice; the 2.9% PayPal processing fee (~$174 on live-content payouts) is applied automatically.
Past campaigns
Closed-out budgets
| Campaign | Budget | Spent | Utilization |
|---|---|---|---|
| Spring trial | $8,000 | $7,700 | 96.3% |
Statuses mirror the AirTable content table (production → script → revision → client review → completed → live). Deliverable counts are derived from the same sample deal data used on the Creators screen, so the two always agree.