Creators
4 creators with live spend for For Wellness — deal terms from AirTable, ad performance joined by social handle.
Join key: @handle (AirTable ↔ Windsor)
@honeyperformance#1 ROAS
ROAS
1.83x
Spend
$5.1K
Live
3 of 4
@fuel.with.faith#2 ROAS
ROAS
1.60x
Spend
$4.3K
Live
3 of 3
@endurance.eats#3 ROAS
ROAS
1.39x
Spend
$3.7K
Live
2 of 3
Creator roster
Blended ad performance per creator — matched by handle in ad names
| Creator | Rate | Deliverables | Live | Spend | CPM | CPC | CTR | Purchases | CAC | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| @honeyperformance | $700 /deliverable | 4 agreed | 3 · 1 in flight | $5.1K +6.7% — improved | $13.40 -2.8% — improved | $0.71 | 1.90% +1.6% — improved | 166 | $30.66 | 1.83x +5.3% — improved |
| @fuel.with.faith | $600 /deliverable | 3 agreed | 3 | $4.3K +4.1% — improved | $13.90 -3.2% — improved | $0.77 | 1.80% +1.8% — improved | 123 | $35.10 | 1.60x +5.6% — improved |
| @endurance.eats | $550 /deliverable | 3 agreed | 2 · 1 in flight | $3.7K +2.9% — improved | $14.40 -3.4% — improved | $0.85 | 1.70% +1.9% — improved | 92 | $40.34 | 1.39x +5.8% — improved |
| @recovery.rachel | $500 /deliverable | 2 agreed | 2 | $2.9K -1.1% — worsened | $14.90 -4.0% — improved | $0.93 | 1.60% +2.1% — improved | 62 | $46.56 | 1.20x +6.3% — improved |
Deal terms (rate, deliverables) come from the AirTable deals table; ad performance is the blended rollup of each creator’s creatives from Windsor, joined on the creator’s social handle — the naming convention agreed in the kickoff. Click a creator to open their creatives on the Ads deep dive. WoW is modeled (client trend + the creator’s spend scaling). Sample data; totals match the Ads deep dive by construction.