Ads deep dive

ZeroTo1 creative isolated from the rest of the account, then read the Motion way — CTR, ROAS, CPM, CPC, spend — with week-over-week trend and a scale / iterate / kill call.

Matched by ZT1 tag + @handle

Source: Windsor / Meta — sample

Account mapping pending — Ad-account verification pending — confirming with Preston whether For Wellness runs multiple ad accounts.

Share of account spend

ZeroTo1-tagged creative as a share of total account ad spend this week — the bird's-eye compare

41.0%-1.0% WoW

$16.0K ZeroTo1 creative$23.0K rest of account

ZeroTo1 vs rest of account

Same account, same week — ZeroTo1-tagged creative against everything else the account runs

Matched num / denom

CPM

ZeroTo1 16% cheaper

ZeroTo1

$14.02

Rest of account

$16.60

CPC

ZeroTo1 41% cheaper

ZeroTo1

$0.79

Rest of account

$1.33

CTR

ZeroTo1 42% higher

ZeroTo1

1.78%

Rest of account

1.25%

Blended ROAS

ZeroTo1 110% higher

ZeroTo1

1.55x

Rest of account

0.74x

CAC (Purchases)

ZeroTo1 52% cheaper

ZeroTo1

$36.13

Rest of account

$75.89

Matched numerators and denominators: every comparison is ZeroTo1-tagged creative vs the rest of the same ad account, same week. Sample data.