DTC · Paid social · Week of Jun 22–28, 2026
Skin Laundry
Skincare / Clinics · ZeroTo1 creative performance, week over week.
View the client-facing weekly report →Needs attention
This weekWatch: Blended ROAS down 6.7% WoW — creative refresh queuedWatch: CAC up 7.2% WoW to $63.11 — expected while scaling spendWatch: CPM up 3.1% WoW — watch creative fatigue
ZeroTo1 creative — this week
Blended across all live ZeroTo1 creatives this week
Break down on Ads deep dive →Source: Windsor / Meta — sample
Spend
$19.0K
vs prior week-2.0% — worsened
Blended ROAS
1.87x
vs prior week-6.7% — worsened
Booking value modeled on first-visit + typical add-on
CAC
$63.11
vs prior week+7.2% — worsened
CPM
$17.17
vs prior week+3.1% — worsened
CPC
$1.05
cost per click
CTR
1.64%
vs prior week-3.8% — worsened
Bookings
301
vs prior week-8.6% — worsened
Attributed revenue
$35.5K
spend × blended ROAS
ZeroTo1 % of account spend
25.7%
vs prior week-2.0% — worsened
share of total ad spend
Spend & ROAS — last 8 weeks
Weekly ZeroTo1 spend (bars) and blended ROAS (line)
Spend Blended ROAS
Share of account spend
Isolated via the “ZT1” ad-name tag + creator social handle (the standardized identifier)
Compare ZeroTo1 vs account →Source: Windsor / Meta — sample
$19.0K ZeroTo1 creative (25.7%)$55.0K rest of account
Organic content performance
Not trackedNot on Refunnel — content volume doesn't warrant it (per Arturo).