Content activation
Deals, deliverables and content pipeline for Skin Laundry — mirrors the AirTable CRM.
Summer glow — clinic bookings
Active campaign — budget & staffing
Budget
$16,500
Committed
$11,950
creator fees agreed
Spent to date
$10,050
fees for delivered content
Creators
5 of 7
contracted vs needed
$10,050 spent of $16,500 budget (60.9%)
Content ROI
Return on creator spend — attributed revenue from this content vs the fees we pay for it
Rev per $1 fees (wk)
3.53x
weekly attributed rev ÷ live-content fees
Attributed revenue
$35.5K
this week · ZeroTo1 creative
Creator fees (live)
$10,050
fees for delivered content
A directional efficiency read: this week’s attributed ad revenue from the ZeroTo1 creative these creators produced, per dollar of creator fees on live content. Revenue is a weekly rate, fees are cumulative — modeled sample figure.
Deliverables
Agreed in deals → in progress → completed
13 completed3 in progress2 not started
1
In production
1
Script received
0
Revision requested
1
Client review
0
Completed
13
Live
Deals
Stage rollup — 11 deals signed to date across outreach campaigns
Contracted — not started 6Active 3Completed 2
Payments auto-create when a deal completes — 2 created, 1 awaiting invoice.
Invoice-gatedNothing pays out until we’ve received the creator’s invoice; the 2.9% PayPal processing fee (~$291 on live-content payouts) is applied automatically.
Past campaigns
Closed-out budgets
| Campaign | Budget | Spent | Utilization |
|---|---|---|---|
| Spring reset | $14,000 | $13,200 | 94.3% |
Statuses mirror the AirTable content table (production → script → revision → client review → completed → live). Deliverable counts are derived from the same sample deal data used on the Creators screen, so the two always agree.