DTC · Paid social · Week of Jun 22–28, 2026
Liquid Death
Beverage · ZeroTo1 creative performance, week over week.
View the client-facing weekly report →Strong week
This weekGood: Blended ROAS up 11.6% WoW to 1.51xGood: CAC improved 10.4% WoW to $34.53Note: AirTable migration in progress — Liquid Death pipeline data is being cleaned before it flows in.
ZeroTo1 creative — this week
Blended across all live ZeroTo1 creatives this week
Break down on Ads deep dive →Source: Windsor / Meta — sample
Spend
$46.0K
vs prior week+6.4% — improved
Blended ROAS
1.51x
vs prior week+11.6% — improved
CAC
$34.53
vs prior week-10.4% — improved
CPM
$14.13
vs prior week-4.8% — improved
CPC
$0.73
cost per click
CTR
1.93%
vs prior week+4.2% — improved
Purchases
1,332
vs prior week+18.7% — improved
Attributed revenue
$69.3K
spend × blended ROAS
ZeroTo1 % of account spend
22.1%
vs prior week+3.2% — improved
share of total ad spend
Spend & ROAS — last 8 weeks
Weekly ZeroTo1 spend (bars) and blended ROAS (line)
Spend Blended ROAS
Share of account spend
Isolated via the “ZT1” ad-name tag + creator social handle (the standardized identifier)
Compare ZeroTo1 vs account →Source: Windsor / Meta — sample
$46.0K ZeroTo1 creative (22.1%)$162K rest of account
Organic content performance
Awaiting Refunnel integrationOrganic performance for posted creator content will appear here once the Refunnel integration is wired. Nothing is estimated in the meantime.