Ads deep dive

ZeroTo1 creative isolated from the rest of the account, then read the Motion way — CTR, ROAS, CPM, CPC, spend — with week-over-week trend and a scale / iterate / kill call.

Matched by ZT1 tag + @handle

Source: Windsor / Meta — sample

Share of account spend

ZeroTo1-tagged creative as a share of total account ad spend this week — the bird's-eye compare

22.1%+3.2% WoW

$46.0K ZeroTo1 creative$162K rest of account

ZeroTo1 vs rest of account

Same account, same week — ZeroTo1-tagged creative against everything else the account runs

Matched num / denom

CPM

ZeroTo1 23% cheaper

ZeroTo1

$14.13

Rest of account

$18.40

CPC

ZeroTo1 45% cheaper

ZeroTo1

$0.73

Rest of account

$1.33

CTR

ZeroTo1 40% higher

ZeroTo1

1.93%

Rest of account

1.38%

Blended ROAS

ZeroTo1 84% higher

ZeroTo1

1.51x

Rest of account

0.82x

CAC (Purchases)

ZeroTo1 46% cheaper

ZeroTo1

$34.53

Rest of account

$63.49

Matched numerators and denominators: every comparison is ZeroTo1-tagged creative vs the rest of the same ad account, same week. Sample data.