Weekly performance · Week of Jun 22–28, 2026
Liquid Death
Prepared by ZeroTo1 · Beverage
Strong week
Summary
What moved this week
Good: Blended ROAS up 11.6% WoW to 1.51x
Good: CAC improved 10.4% WoW to $34.53
Headline results
ZeroTo1 creative, blended across everything live this week
Spend
$46.0K
vs prior week+6.4% — improved
Blended ROAS
1.51x
vs prior week+11.6% — improved
CAC
$34.53
vs prior week-10.4% — improved
CPM
$14.13
vs prior week-4.8% — improved
CPC
$0.73
cost per click
CTR
1.93%
vs prior week+4.2% — improved
Purchases
1,332
vs prior week+18.7% — improved
Attributed revenue
$69.3K
spend × blended ROAS
ZeroTo1 vs the rest of your account
Your ZeroTo1-managed creative against the rest of your ad account, same week
22.1%of account spend is ZeroTo1-managed
$46.0K ZeroTo1 creative$162K rest of account
CPM
$14.13 vs $18.40
CTR
1.93% vs 1.38%
Blended ROAS
1.51x vs 0.82x
CAC (Purchases)
$34.53 vs $63.49
Last 8 weeks
Weekly ZeroTo1 spend (bars) and blended ROAS (line)
Top-performing creative
Your strongest ZeroTo1 creative this week, blended across the campaigns it runs in
@murderyourthirst_max
hook-v2 · taste test
ROAS
2.86x
Spend
$5.3K
CPM
$12.16
CTR
2.58%
@hydro.homie
gym-fridge · unboxing
ROAS
2.09x
Spend
$5.4K
CPM
$12.80
CTR
2.23%
@caseycans
office-prank · reaction
ROAS
1.47x
Spend
$4.4K
CPM
$14.38
CTR
1.98%
Content delivered
Active campaign — Wave 3 — Summer hydration
Live
28
of 40 agreed
Completed
29
approved incl. live
In progress
7
in the content pipeline
Organic content performance
Awaiting Refunnel integrationOrganic performance for your posted creator content will appear here once the Refunnel integration is wired. Nothing is estimated in the meantime.
This is the calm, client-facing view your brand sees via a magic link — internal economics (creator rates, outreach pipeline, margins) are never shown here. Every figure on this page is clearly-labeled sample data.