Content activation
Deals, deliverables and content pipeline for Liquid Death — mirrors the AirTable CRM.
Heads up — AirTable migration in progress — Liquid Death pipeline data is being cleaned before it flows in.
Wave 3 — Summer hydration
Active campaign — budget & staffing
Budget
$45,000
Committed
$34,900
creator fees agreed
Spent to date
$28,550
fees for delivered content
Creators
8 of 10
contracted vs needed
$28,550 spent of $45,000 budget (63.4%)
Content ROI
Return on creator spend — attributed revenue from this content vs the fees we pay for it
Rev per $1 fees (wk)
2.43x
weekly attributed rev ÷ live-content fees
Attributed revenue
$69.3K
this week · ZeroTo1 creative
Creator fees (live)
$28,550
fees for delivered content
A directional efficiency read: this week’s attributed ad revenue from the ZeroTo1 creative these creators produced, per dollar of creator fees on live content. Revenue is a weekly rate, fees are cumulative — modeled sample figure.
Deliverables
Agreed in deals → in progress → completed
29 completed7 in progress4 not started
2
In production
2
Script received
1
Revision requested
2
Client review
1
Completed
28
Live
Deals
Stage rollup — 30 deals signed to date across outreach campaigns
Contracted — not started 22Active 6Completed 2
Payments auto-create when a deal completes — 2 created, 1 awaiting invoice.
Invoice-gatedNothing pays out until we’ve received the creator’s invoice; the 2.9% PayPal processing fee (~$828 on live-content payouts) is applied automatically.
Past campaigns
Closed-out budgets
| Campaign | Budget | Spent | Utilization |
|---|---|---|---|
| Wave 2 — Country club murder | $38,000 | $36,400 | 95.8% |
| Wave 1 — Launch | $30,000 | $29,100 | 97.0% |
Statuses mirror the AirTable content table (production → script → revision → client review → completed → live). Deliverable counts are derived from the same sample deal data used on the Creators screen, so the two always agree.