Outreach pipeline
Creator & BD outreach for Liquid Death — benchmarked against its industry, then sent → replies → positive → deals.
Reply rate vs industry benchmark
Where Liquid Death's reply rate sits against its Beverage peers — the gap is where the improvement is
Liquid Death — blended
4.6%▲ +0.2 pts above benchmark
Beverage benchmark
4.4%
Beverage· yours
4.4%
Supplements
5.1%
Skincare & Beauty
4.7%
Telehealth
3.9%
Education / Info products
5.8%
Food & Wellness
5.3%
Benchmarks from the Instantly outreach dataset (Eduardo’s dashboard concept). Sample data — the gap to the category line is where a strategist looks first for areas to improve.
Outreach funnel
All campaigns combined — cumulative
Sent
5,360
Replies
245
4.6% →
Positive
100
40.8% →
Deals
30
30.0% →
Reply rate 4.6% · positive rate 40.8% · close rate 30.0%
Campaigns
Campaign-level outreach performance — reply rate flagged against the category benchmark
| Campaign | Status | Sent | Replies | Reply rate | Positive | Deals |
|---|---|---|---|---|---|---|
| LD Creators — Wave 3 (Jun) | Active | 1,840 | 96 | 5.2%above bench | 41 | 12 |
| LD Micro — hydration angle | Active | 1,420 | 61 | 4.3%below bench | 24 | 7 |
| LD Creators — Wave 2 (May) | Completed | 2,100 | 88 | 4.2%below bench | 35 | 11 |
Counts are per-campaign cumulative since launch. Sample data — the live version reads campaign + reply data from Instantly.