Ads deep dive

ZeroTo1 creative isolated from the rest of the account, then read the Motion way — CTR, ROAS, CPM, CPC, spend — with week-over-week trend and a scale / iterate / kill call.

Matched by ZT1 tag + @handle

Source: Windsor / Meta — sample

Share of account spend

ZeroTo1-tagged creative as a share of total account ad spend this week — the bird's-eye compare

25.7%-2.0% WoW

$19.0K ZeroTo1 creative$55.0K rest of account

ZeroTo1 vs rest of account

Same account, same week — ZeroTo1-tagged creative against everything else the account runs

Matched num / denom

CPM

ZeroTo1 20% cheaper

ZeroTo1

$17.17

Rest of account

$21.50

CPC

ZeroTo1 49% cheaper

ZeroTo1

$1.05

Rest of account

$2.05

CTR

ZeroTo1 56% higher

ZeroTo1

1.64%

Rest of account

1.05%

Blended ROASi

ZeroTo1 124% higher

ZeroTo1

1.87x

Rest of account

0.84x

CAC (Bookings)

ZeroTo1 55% cheaper

ZeroTo1

$63.11

Rest of account

$141.22

Matched numerators and denominators: every comparison is ZeroTo1-tagged creative vs the rest of the same ad account, same week. Sample data.