Weekly performance · Week of Jun 22–28, 2026
Skin Laundry
Prepared by ZeroTo1 · Skincare / Clinics
Needs attention
Summary
What moved this week
Watch: Blended ROAS down 6.7% WoW — creative refresh queued
Watch: CAC up 7.2% WoW to $63.11 — expected while scaling spend
Watch: CPM up 3.1% WoW — watch creative fatigue
Headline results
ZeroTo1 creative, blended across everything live this week
Spend
$19.0K
vs prior week-2.0% — worsened
Blended ROAS
1.87x
vs prior week-6.7% — worsened
Booking value modeled on first-visit + typical add-on
CAC
$63.11
vs prior week+7.2% — worsened
CPM
$17.17
vs prior week+3.1% — worsened
CPC
$1.05
cost per click
CTR
1.64%
vs prior week-3.8% — worsened
Bookings
301
vs prior week-8.6% — worsened
Attributed revenue
$35.5K
spend × blended ROAS
ZeroTo1 vs the rest of your account
Your ZeroTo1-managed creative against the rest of your ad account, same week
25.7%of account spend is ZeroTo1-managed
$19.0K ZeroTo1 creative$55.0K rest of account
CPM
$17.17 vs $21.50
CTR
1.64% vs 1.05%
Blended ROAS
1.87x vs 0.84x
CAC (Bookings)
$63.11 vs $141.22
Last 8 weeks
Weekly ZeroTo1 spend (bars) and blended ROAS (line)
Top-performing creative
Your strongest ZeroTo1 creative this week, blended across the campaigns it runs in
@glowwithgrace
before-after · 3 visits
ROAS
2.76x
Spend
$3.5K
CPM
$15.42
CTR
1.87%
@skincare.sam
what-to-expect · walkthrough
ROAS
2.13x
Spend
$2.6K
CPM
$16.73
CTR
1.87%
@laserfacialfan
lunch-break-facial · vlog
ROAS
1.76x
Spend
$2.5K
CPM
$17.54
CTR
1.55%
Content delivered
Active campaign — Summer glow — clinic bookings
Live
13
of 18 agreed
Completed
13
approved incl. live
In progress
3
in the content pipeline
Organic content performance
Not trackedOrganic content performance isn't tracked for this account.
This is the calm, client-facing view your brand sees via a magic link — internal economics (creator rates, outreach pipeline, margins) are never shown here. Every figure on this page is clearly-labeled sample data.