Outreach pipeline
Creator & BD outreach for For Wellness — benchmarked against its industry, then sent → replies → positive → deals.
Reply rate vs industry benchmark
Where For Wellness's reply rate sits against its Food & Wellness peers — the gap is where the improvement is
For Wellness — blended
5.1%▼ -0.2 pts below benchmark
Food & Wellness benchmark
5.3%
Beverage
4.4%
Supplements
5.1%
Skincare & Beauty
4.7%
Telehealth
3.9%
Education / Info products
5.8%
Food & Wellness· yours
5.3%
Benchmarks from the Instantly outreach dataset (Eduardo’s dashboard concept). Sample data — the gap to the category line is where a strategist looks first for areas to improve.
Outreach funnel
All campaigns combined — cumulative
Sent
1,380
Replies
71
5.1% →
Positive
28
39.4% →
Deals
9
32.1% →
Reply rate 5.1% · positive rate 39.4% · close rate 32.1%
Campaigns
Campaign-level outreach performance — reply rate flagged against the category benchmark
| Campaign | Status | Sent | Replies | Reply rate | Positive | Deals |
|---|---|---|---|---|---|---|
| FW Performance creators — Q2 | Active | 760 | 41 | 5.4%above bench | 17 | 5 |
| FW Golf & endurance (May) | Completed | 620 | 30 | 4.8%below bench | 11 | 4 |
Counts are per-campaign cumulative since launch. Sample data — the live version reads campaign + reply data from Instantly.