ZeroTo1
Demo — sample data
Weekly performance · Week of Jun 22–28, 2026

Acquisition (100M Book Bundle)

Prepared by ZeroTo1 · Education / Info products
Needs attention

Summary

What moved this week
Watch: Blended ROAS down 12.0% WoW — creative refresh queued
Watch: CAC up 13.6% WoW to $25.28 — expected while scaling spend
Watch: CPM up 3.1% WoW — watch creative fatigue

Headline results

ZeroTo1 creative, blended across everything live this week
Source: Windsor / Meta — sample
Spend
$31.0K
vs prior week+13.6% — improved
Blended ROAS
4.15x
vs prior week-12.0% — worsened
Bundle + order-bump value, modeled
CAC
$25.28
vs prior week+13.6% — worsened
CPM
$10.64
vs prior week+3.1% — worsened
CPC
$0.45
cost per click
CTR
2.37%
vs prior week-5.7% — worsened
Bundle purchases
1,226
vs prior week-0.0% — worsened
Attributed revenue
$129K
spend × blended ROAS

ZeroTo1 vs the rest of your account

Your ZeroTo1-managed creative against the rest of your ad account, same week

ApproximateShare-of-account is an approximate view while your ad-account setup and ad-naming are being finalized.

35.2%of account spend is ZeroTo1-managed
$31.0K ZeroTo1 creative$57.0K rest of account
CPM
$10.64 vs $13.10
19% cheaper
CTR
2.37% vs 1.65%
44% higher
Blended ROAS
4.15x vs 1.85x
124% higher
CAC (Bundle purchases)
$25.28 vs $56.71
55% cheaper

Last 8 weeks

Weekly ZeroTo1 spend (bars) and blended ROAS (line)
$0$8.9K$17.8K$26.7K$35.6K3.0x5.9xMay 4May 11May 18May 25Jun 1Jun 8Jun 15Jun 22

Top-performing creative

Your strongest ZeroTo1 creative this week, blended across the campaigns it runs in
@sidehustle.sara
bookshelf-tour · hook
ROAS
6.63x
Spend
$4.8K
CPM
$9.21
CTR
2.89%
@biz.with.ben
1-idea-per-book · list
ROAS
4.96x
Spend
$4.4K
CPM
$9.99
CTR
2.54%
@foundersfieldnotes
what-100m-taught-me · talk
ROAS
3.80x
Spend
$3.8K
CPM
$10.90
CTR
2.32%

Content delivered

Active campaign — Bundle push — Q3 scale-up
Live
17
of 21 agreed
Completed
17
approved incl. live
In progress
2
in the content pipeline

Organic content performance

Awaiting Refunnel integration

Organic performance for your posted creator content will appear here once the Refunnel integration is wired. Nothing is estimated in the meantime.

This is the calm, client-facing view your brand sees via a magic link — internal economics (creator rates, outreach pipeline, margins) are never shown here. Every figure on this page is clearly-labeled sample data.