Outreach pipeline
Creator & BD outreach for Found — benchmarked against its industry, then sent → replies → positive → deals.
Reply rate vs industry benchmark
Where Found's reply rate sits against its Telehealth peers — the gap is where the improvement is
Found — blended
3.8%▼ -0.1 pts below benchmark
Telehealth benchmark
3.9%
Beverage
4.4%
Supplements
5.1%
Skincare & Beauty
4.7%
Telehealth· yours
3.9%
Education / Info products
5.8%
Food & Wellness
5.3%
Benchmarks from the Instantly outreach dataset (Eduardo’s dashboard concept). Sample data — the gap to the category line is where a strategist looks first for areas to improve.
Outreach funnel
All campaigns combined — cumulative
Sent
3,640
Replies
140
3.8% →
Positive
54
38.6% →
Deals
17
31.5% →
Reply rate 3.8% · positive rate 38.6% · close rate 31.5%
Campaigns
Campaign-level outreach performance — reply rate flagged against the category benchmark
| Campaign | Status | Sent | Replies | Reply rate | Positive | Deals |
|---|---|---|---|---|---|---|
| Found — clinician & journey creators | Active | 1,620 | 68 | 4.2%above bench | 27 | 9 |
| Found — over-40 wellness (May) | Completed | 1,380 | 50 | 3.6%below bench | 19 | 6 |
| Found — GLP education pilot | Paused | 640 | 22 | 3.4%below bench | 8 | 2 |
Counts are per-campaign cumulative since launch. Sample data — the live version reads campaign + reply data from Instantly.