Ads deep dive
ZeroTo1 creative isolated from the rest of the account, then read the Motion way — CTR, ROAS, CPM, CPC, spend — with week-over-week trend and a scale / iterate / kill call.
Matched by ZT1 tag + @handle
Share of account spend
ZeroTo1-tagged creative as a share of total account ad spend this week — the bird's-eye compare
21.8%+8.9% WoW — improved
$57.0K ZeroTo1 creative$205K rest of account
ZeroTo1 vs rest of account
Same account, same week — ZeroTo1-tagged creative against everything else the account runs
CPM
ZeroTo1 18% cheaperZeroTo1
$20.72
Rest of account
$25.20
CPC
ZeroTo1 44% cheaperZeroTo1
$1.48
Rest of account
$2.65
CTR
ZeroTo1 47% higherZeroTo1
1.40%
Rest of account
0.95%
Blended ROASi
ZeroTo1 99% higherZeroTo1
2.15x
Rest of account
1.08x
CAC (Event A)i
ZeroTo1 50% cheaperZeroTo1
$95.43
Rest of account
$189.47
Conversion events (ZeroTo1 creative)
Conversion events are HIPAA-obfuscated by the client — the mapping is maintained internally by ZeroTo1
| Event | This week | What it is |
|---|---|---|
| Event Ai | 597 | Primary conversion (mapped internally) |
| Event Bi | 2,030 | Mid-funnel event (mapped internally) |
| Event Ci | 4,895 | Upper-funnel event (mapped internally) |
Matched numerators and denominators: every comparison is ZeroTo1-tagged creative vs the rest of the same ad account, same week. Sample data.