Content activation
Deals, deliverables and content pipeline for Found — mirrors the AirTable CRM.
H2 journey stories
Active campaign — budget & staffing
Budget
$52,000
Committed
$40,700
creator fees agreed
Spent to date
$34,650
fees for delivered content
Creators
7 of 9
contracted vs needed
$34,650 spent of $52,000 budget (66.6%)
Content ROI
Return on creator spend — attributed revenue from this content vs the fees we pay for it
Rev per $1 fees (wk)
3.53x
weekly attributed rev ÷ live-content fees
Attributed revenue
$122K
this week · ZeroTo1 creative
Creator fees (live)
$34,650
fees for delivered content
A directional efficiency read: this week’s attributed ad revenue from the ZeroTo1 creative these creators produced, per dollar of creator fees on live content. Revenue is a weekly rate, fees are cumulative — modeled sample figure.
Deliverables
Agreed in deals → in progress → completed
23 completed4 in progress3 not started
1
In production
1
Script received
1
Revision requested
1
Client review
1
Completed
22
Live
Deals
Stage rollup — 17 deals signed to date across outreach campaigns
Contracted — not started 10Active 5Completed 2
Payments auto-create when a deal completes — 2 created, 0 awaiting invoice.
Invoice-gatedNothing pays out until we’ve received the creator’s invoice; the 2.9% PayPal processing fee (~$1,005 on live-content payouts) is applied automatically.
Past campaigns
Closed-out budgets
| Campaign | Budget | Spent | Utilization |
|---|---|---|---|
| H1 clinician series | $44,000 | $42,300 | 96.1% |
Statuses mirror the AirTable content table (production → script → revision → client review → completed → live). Deliverable counts are derived from the same sample deal data used on the Creators screen, so the two always agree.