Outreach pipeline
Creator & BD outreach for Sovereign Silver — benchmarked against its industry, then sent → replies → positive → deals.
Reply rate vs industry benchmark
Where Sovereign Silver's reply rate sits against its Supplements peers — the gap is where the improvement is
Sovereign Silver — blended
5.0%▼ -0.1 pts below benchmark
Supplements benchmark
5.1%
Beverage
4.4%
Supplements· yours
5.1%
Skincare & Beauty
4.7%
Telehealth
3.9%
Education / Info products
5.8%
Food & Wellness
5.3%
Benchmarks from the Instantly outreach dataset (Eduardo’s dashboard concept). Sample data — the gap to the category line is where a strategist looks first for areas to improve.
Outreach funnel
All campaigns combined — cumulative
Sent
2,220
Replies
112
5.0% →
Positive
43
38.4% →
Deals
13
30.2% →
Reply rate 5.0% · positive rate 38.4% · close rate 30.2%
Campaigns
Campaign-level outreach performance — reply rate flagged against the category benchmark
| Campaign | Status | Sent | Replies | Reply rate | Positive | Deals |
|---|---|---|---|---|---|---|
| SS Wellness creators — Q2 | Active | 980 | 52 | 5.3%above bench | 21 | 6 |
| SS Immunity angle (Apr–May) | Completed | 1,240 | 60 | 4.8%below bench | 22 | 7 |
Counts are per-campaign cumulative since launch. Sample data — the live version reads campaign + reply data from Instantly.