Ads deep dive

ZeroTo1 creative isolated from the rest of the account, then read the Motion way — CTR, ROAS, CPM, CPC, spend — with week-over-week trend and a scale / iterate / kill call.

Matched by ZT1 tag + @handle

Source: Windsor / Meta — sample

Isolation is approximate — Naming convention still rolling out — some ads use the creator's legal name rather than the @handle, so ZeroTo1-vs-account isolation is approximate until the ZT1 tag + handle convention is applied.

Share of account spend

ZeroTo1-tagged creative as a share of total account ad spend this week — the bird's-eye compare

36.2%+5.2% WoW

$21.0K ZeroTo1 creative$37.0K rest of account

ZeroTo1 vs rest of account

Same account, same week — ZeroTo1-tagged creative against everything else the account runs

Matched num / denom

CPM

ZeroTo1 19% cheaper

ZeroTo1

$12.03

Rest of account

$14.80

CPC

ZeroTo1 44% cheaper

ZeroTo1

$0.74

Rest of account

$1.32

CTR

ZeroTo1 46% higher

ZeroTo1

1.63%

Rest of account

1.12%

Blended ROAS

ZeroTo1 115% higher

ZeroTo1

1.58x

Rest of account

0.73x

CAC (Purchases)

ZeroTo1 54% cheaper

ZeroTo1

$27.89

Rest of account

$60.06

Matched numerators and denominators: every comparison is ZeroTo1-tagged creative vs the rest of the same ad account, same week. Sample data.