Creators
5 creators with live spend for Sovereign Silver — deal terms from AirTable, ad performance joined by social handle.
Join key: @handle (AirTable ↔ Windsor)
@silverwellness.jo#1 ROAS
ROAS
1.84x
Spend
$5.2K
Live
4 of 4
@immunity.ike#2 ROAS
ROAS
1.75x
Spend
$4.9K
Live
3 of 3
@mineral.mama#3 ROAS
ROAS
1.57x
Spend
$4.6K
Live
3 of 4
Creator roster
Blended ad performance per creator — matched by handle in ad names
| Creator | Rate | Deliverables | Live | Spend | CPM | CPC | CTR | Purchases | CAC | ROAS |
|---|---|---|---|---|---|---|---|---|---|---|
| @silverwellness.jo | $600 /deliverable | 4 agreed | 4 | $5.2K +3.1% — improved | $11.40 -2.4% — improved | $0.67 | 1.70% +0.8% — improved | 217 | $23.95 | 1.84x +2.6% — improved |
| @immunity.ike | $700 /deliverable | 3 agreed | 3 | $4.9K -1.7% — worsened | $11.80 -3.2% — improved | $0.66 | 1.80% +1.1% — improved | 194 | $25.21 | 1.75x +3.2% — improved |
| @mineral.mama | $550 /deliverable | 4 agreed | 3 · 1 in flight | $4.6K +5.4% — improved | $12.10 -2.1% — improved | $0.76 | 1.60% +0.7% — improved | 164 | $28.01 | 1.57x +2.4% — improved |
| @colloidal.claire | $500 /deliverable | 3 agreed | 2 · 1 in flight | $3.7K +2.2% — improved | $12.60 -2.6% — improved | $0.84 | 1.50% +0.9% — improved | 110 | $33.60 | 1.31x +2.7% — improved |
| @wellness.wade | $450 /deliverable | 2 agreed | 2 | $2.6K +0.8% — improved | $13.00 -2.8% — improved | $0.93 | 1.40% +1.0% — improved | 67 | $38.69 | 1.14x +2.9% — improved |
Deal terms (rate, deliverables) come from the AirTable deals table; ad performance is the blended rollup of each creator’s creatives from Windsor, joined on the creator’s social handle — the naming convention agreed in the kickoff. Click a creator to open their creatives on the Ads deep dive. WoW is modeled (client trend + the creator’s spend scaling). Sample data; totals match the Ads deep dive by construction.